Example how a custom Short Code SMS works:
A customer walks into a restaurant. On the table is a sign that tells the customer to text the word "yes" to "Food123" to receive drinks specials and lunch coupons. Once the customers text, their cell phone number is automatically added to the database to our SMS web based marketing software. From then on, the restaurant is free to send text sms marketing message to that customer.

Text messaging or SMS, which stands for short message service, has become an ever popular way of communication for consumers—and it’s going to continue to grow. Marketing via SMS is a new and innovative marketing channel for businesses of all types, and it is being underutilized. Using consumer cell phones, businesses, schools and restaurants and bars can distribute content of their choosing—ranging from promotions to security alerts—to their subscribers.

Specifically designed to be applicable to businesses small and large, Orange Fire is a SMS text message marketing software platform—it’s completely Web based, so there is nothing to download, install or update. The mass Cellphone marketing software is designed to not only send email marketing, but it can also send SMS marketing messages, whether they offer complimentary cover at a club or a coupon for a tanning salon. Also equipped with auto responder functions, Orange Fire allows the user to create a message and determine exactly when that message will be deployed and to whom—it’s that simple.

At the core of its effectiveness, SMS text message marketing is all about the concept of choice. People must request to receive your promotions, which is a marketer’s dream come true. This request is simply performed by texting a keyword to a five or six digit number, which is also referred to as a short code. Once the text message is received, the organization now has that customer’s cell phone number available for use as a one on one direct marketing avenue.